In this edition of Intelligence we look at the changing role of customer data in business. 2018 was a big year for the topic of data, with the introduction of GDPR putting businesses under intense scrutiny. 2019 looks to be just as dramatic, with pressure falling on businesses to use the data it does have to the best possible advantage.
In this issue:
Want to receive more of our insight and intelligence in the future? Click here to submit a new business enquiry and opt-in to receive our marketing content.
UK Customer Satisfaction Index 2019: The good news about complaining customers
by Mike Barnard 12/02/2019
3 minute read
Drilling through a mountain of data to the insights that really count
by Claire Catchpole 08/02/2019
5 minute read